ONE USEFUL IDEA

Something useful.
One idea at a time.

Small ideas that can help you make a decision, solve a problem, get unstuck or do something differently.

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USEFUL IDEAS

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A USEFUL TOOL

Are you fixing the wrong thing?

Seven questions to help you check whether you’re working on the problem you actually have.

It takes a few minutes. Your answers stay in your browser.

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WORKING IT OUT

Some ideas aren’t ready yet.

Sometimes we notice something that looks useful but don’t yet know what to do with it.

This is where we test those ideas, look for examples and try to work out whether there’s something worth keeping.

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No fixed schedule. When we have something genuinely useful to send, we’ll send it.

Sometimes we’ll also ask for your help working something out.

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